This new learning programme is based around retail veteran John Hoerner’ s book Recipes for Retail. It covers theories, tips and advice on customers, people, suppliers, stock management, marketing, finance, strategy and online.

  • £190 plus VAT for all 9 modules
  • 20% of the proceeds from this session will be donated to The Fashion & Textile Children’s Trust charity
  • 5% discount if you buy 3+ courses
  • 10% discount if you buy 5+ courses
  • Contact us for large group quotes
£ 190.00 plus VAT

What you will learn

What you will learn

  • The fundamentals of retailing delivered in a short, simple and entertaining way
  • Step by step instruction on how to excite and delight customers, while making a profit
  • How to consider retail business issues from a different perspective

This programme, together with the book, will form the handbook for your career in retail

What the course covers

Modules in more detail

  1. Customers – understanding the importance of listening to customers and understanding what they really want
  2. Stores – how to treat the store as a theatre and to maximise the use of space in stores. Appreciating the importance of store staff
  3. Product – what makes a buyer or merchandiser great as opposed to good and understanding the fundamentals of stock management
  4. Marketing – learn why it is better to be second, be really good and be the best value, rather than to be first, the best and the cheapest
  5. Strategy – the importance of a clear, shared vision and how to achieve it
  6. Finance – how to be aware of the expenses which are really investments
  7. People – the importance of integrity and empowerment and managing time effectively
  8. Tips and Truisms – learn how to think differently and to question what you think you know, when you read John’s tips from his 50+ years in retailing
  9. Online – understanding the additional KPIs which are important when trading online and considering how to trade effectively online and in multiple channels
Who it is suitable for

Who it is suitable for

  • Anyone who wants to apply for a retail role
  • All levels within buying, merchandising, marketing, digital and retail
  • Roles within support functions HR, Finance, IT
  • Suppliers of products or services to retailers
Price

Price

  • £190 plus VAT for all 9 modules
  • 20% of the proceeds from this session will be donated to The Fashion & Textile Children’s Trust charity
  • 5% discount if you buy 3+ courses
  • 10% discount if you buy 5+ courses
  • Contact us for large group quotes

At a glance...

At a glance
  • Nine modules
  • Fifteen videos with John Hoerner
  • Downloadable workbook for each module
  • Works across PC, tablet and phone
  • Full access for 6 months
  • A copy of John Hoerner’s book – Recipes for Retail
  • Digital certificate on completion